TAKE IT THERE WITH TAYLOR ROOKS
Project Description - 2019
I was able to lead all creative on making the brand logo and guidelines for the show Take it There with Taylor Rooks. The concept behind the design was to allow the logo to be expressive, emotional, and show process. That is how Taylor thought of her show and we wanted the logo and brand to reflect those ideas. We used very minimal color with the brand. It was just black and white with red as an accent color. I commissioned Sophia Chang to design the logo.