Project Description - 2017
When BR started Snapchat Discover, I was part of the original team in charge of its launch. I was tasked with taking the look and feel of BR and translating it to our Snapchat channel. This was the first time BR had worked on the Snapchat platform and was the initial start of BR thinking about implementing vertical templates on any social platform. One of the biggest challenges was making templates that could feel fresh and interesting on a platform that was going to run stories on a daily basis. I accomplished this by making templates that utilized color and motion that could be easily changed but still feel new everyday.